I have recently been asked a question about how I would explore “creative” marketing from my perspective of Decision Strategy Innovation. Here are my thoughts. 1 – Know Thyself According to our trusted friend the “Internet”, “Know thyself” is an aphorism (saying) found inscribed in the Temple of Apollo at Delphi, in ancient Greece. While […]
Why do most of us make the same decisions in the same ways over and over again in our adult lives, sometimes despite being given new ideas or approaches. For example, many people don’t even know more than one or two ways to get to work, never having ventured the consideration. They just always travel […]
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